Pricing for a Card-First World: A Smarter Pricing Strategy for Card Payments That Protects Your Margins
Protecting Your Margins in a Card-Dominated Economy Cash used to dominate. Not that long ago, most businesses were built around it. Card terminals were optional. Processing fees were minor. You could almost ignore them. That world doesn’t exist anymore. Today, many businesses operate in an environment where 80–95% of transactions happen on cards. That’s not … Read more